What is Generative Engine Optimisation?
GEO is the process of optimizing your content so it appears in AI-generated responses. Instead of only ranking on traditional search engines, your business can show up in
- ✓AI-generated answers (like ChatGPT)
- ✓Google's AI search results
- ✓Voice search assistants
- ✓Featured answer snippets
It's about being part of the answer, not just a link.